This unit was sold within 6 weeks with an aggressive marketing approach as there was many units up for sale when this Executive condominium reached its 5 years MOP.
The seller approached Amy prior to the project's MOP knowing that that there will soon be vast competition among sellers.
Amy identified the unit's selling points and proposed to do home staging to spruce up the unit, which she handled personally alongside her photographer to capture the beautiful end result for more effective marketing on Property Portals and other online marketing efforts.
With a surge in viewings after the home staging was done, the seller eventually received better offers for the unit.
The unit was eventually sold in 6 weeks from the time that the seller first engaged Amy and was very impressed by how fast & swift Amy sold their house!
Amy was later interviewed by Lian He Wan Bao, and the editors highly praised her as a detailed & hardworking real estate agent.
Amy Advice: It is highly important & crucial to identify the selling factors of every property and to correctly identify the strengths and weakness of the property in relation to market performance. This unit was facing an impending challenge due to the vast supply of units soon to be released to the market. If the unit was not positioned to stand out from the competition, a lot of viewings and good offers may have been missed out on and a good price may not have been attained.
Let's compare the Before and After photos of the home staging. Below is also the featured newspaper cut-out for this listing, from Lian He Wan Bao.